Privacy policy
Last updated: April 12, 2026
Platinum Velocity operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Platinum Velocity is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect:
• Contact details: Name, address, billing address, shipping address, phone number, and email address.
• Financial information: Credit card, debit card, and financial account numbers, transaction details, and payment confirmation.
• Account information: Username, password, security questions, and preferences.
• Transaction information: Items viewed, cart activity, wishlist items, purchases, returns, and past transactions.
• Communications: Information included in support inquiries or other messages sent to us.
• Device information: IP address, browser type, network connection, and unique identifiers.
How We Use Your Personal Information
We use your information to:
• Provide and Improve Services: Process payments, fulfill orders, manage your account, and arrange shipping.
• Marketing: Send promotional communications and show targeted advertisements based on your activity.
• Security and Fraud Prevention: Authenticate accounts and protect against fraudulent or illegal activity.
• Communication: Provide customer support and maintain our business relationship.
• Legal Compliance: Comply with applicable laws and respond to valid legal processes.
Relationship with Shopify
Our store is hosted by Shopify. They process your personal information to provide and improve the Services. You can learn more by visiting the Shopify Consumer Privacy Policy.
Your Rights (UK & EEA)
If you reside in the United Kingdom or the European Economic Area, you have the right to:
• Access, delete, or correct your personal information.
• Request portability of your data.
• Object to or restrict certain types of processing.
• Withdraw consent at any time.
Security and Retention
No security measures are perfect, and we cannot guarantee "perfect security." We retain your personal information only as long as necessary to provide Services, comply with legal obligations, or resolve disputes.
Contact
Should you have any questions about our privacy practices, or if you would like to exercise any of your rights, please contact us at:
Email: hello[at]platinumvelocity.co.uk
Address: Platinum Velocity
Office 18486, 182-184 High Street North
East Ham, London, E6 2JA
For the purpose of applicable data protection laws, we are the data controller of your personal information.